Audioburst: Revolutionizing Radio with AI Search

Launched in 2014, Audioburst is a groundbreaking platform that enables users to search through worldwide radio broadcasts. Its AI technology automatically segments radio shows into searchable "articles," complete with titles, subtitles, and the audio itself, preserving every radio moment.

Illustration of green lines radiating outward from a semi-circle at the bottom.
Laptop screen displaying a news article webpage titled 'Physicist Claims Mars Was Attacked With Massive Nuclear Weapons', with an image of Mars and a smaller image of a woman, and a header from 'AudioBurst' at the top.
Laptop screen displaying the website AudioBurst, featuring video thumbnails about science, lifestyle, entertainment, opinion, and news topics.

In collaboration with Ofer Shani, my role was to design a website that facilitates quick and intuitive searches of radio content, while also recommending captivating listening options based on user preferences. We delved deep into the essence of radio search experiences, exploring effective ways to represent and navigate audio content.

Confronted with the challenge of accurately transcribing diverse accents, we created a visually engaging interface to offset any transcription inaccuracies. This interface integrates text, audio visualizations, thematic imagery, and provides users with the option to suggest corrections.

This project has yielded a platform that not only introduces a novel interaction with radio content but also enhances the digital landscape with automatically curated articles, making ephemeral radio stories permanently accessible and discoverable.

BRANDING

Radio was at it’s peak in the 80s

A collage of eight retro-themed posters and images, including neon-style text and graphics from the 80s and 90s, featuring references to TV shows, movies, and events like Corona Extra, The Space City Houston, Jump Rope, Pac-Man Fever, ARC Miami, Eighty Tour, Back to the 80s, and MTV.
Close-up of the AudioBurst logo with the word 'AudioBurst' in blue text on a dark background.

Look & Feel of a Burst

A vintage boom box with two large speakers, control buttons, and a cassette tape deck.
Screenshot of audio transcription software showing a waveform at 22 seconds, with transcribed text about scientists analyzing spectrograms of barking dogs, and metadata indicating speech type, male speaker, neutral sentiment, and source from Your Brain on Facts.
Audio player interface with the title 'The Subversive Brilliance Of Marshawn Lynch', a play button, a timer showing '35 SECONDS', and a waveform visualization.

An Article

Screenshot of an online article titled 'Physicist Claims Mars Was Attacked With Massive Nuclear Weapons' on the AudioBurst website, showing a Mars surface landscape image at the top, a media player, and article text discussing nuclear explosions on Mars.
Screenshot of a webpage featuring a transcript about Mars' nuclear explosions and space phenomena, with side images of the ocean, a swimmer, a mug, a hurricane, and a forest, along with article headlines and popular burst thumbnails.

How to make a burst go viral?

  • Image of Earth from space with overlay text of a quote by Graham Hancock about consciousness change, along with social media icons and a media player showing a duration of 3 minutes and 43 seconds.
  • Overflowing trash bins surrounded by garbage and discarded items on a street, with a dog among the waste.
  • Two male models walking in a fashion show, with one in a blue blazer and the other in a white and navy sweater, surrounded by other models and runway audience, with text overlay about changing views on masculinity.
  • A woman with platinum blonde hair styled up, winking, in a dressing room or backstage area with illuminated mirrors. There are social media icons on the right side. A text overlay reads, 'Liar Liar: Why Are Women Better At Detecting Liars?'
  • A Darth Vader costume with a cape and expanded chest plate holding a red lightsaber, with a tutorial video titled "How To Become A Fossil After You Die" and social media icons.

Audio is more likely to be consumed if funny, insightful or otherwise deeply impacting, but once aired, radio value vanishes. In order to create a viral burst, it must be able to be consumed “on the go” and easily extracted as a standalone post. And above all, easy to share. More advantages of audio segments:

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Captures the vibe of the moment

Reveals the nuances and true meaning of things.

Emphasizing emotions

Providing an unedited version of reality

Website and mobile design

Laptop screen displaying the website AudioBurst with news articles and videos about science, lifestyle, entertainment, opinion, and news.

The Audioburst main page serves as a gateway to a seamless and intuitive radio search experience. It prominently features categorized content, including Science, Lifestyle, Entertainment, and News, with visually striking cards that pair audio clips with relevant images and descriptive titles.

Each card highlights the duration of the clip and the source, making it easy for users to explore engaging radio moments. The clean layout and focus on user preferences ensure that visitors can quickly find content tailored to their interests, while the integrated audio player allows instant listening without navigating away.

This design emphasizes accessibility, engagement, and the discovery of dynamic audio content.

A screenshot of a mobile app or website displaying a news broadcast titled 'The last 24 hours of Brexit, explained,' with a photo of a protest outside the UK Parliament with flags, and large illuminated letters spelling 'LET US VOTE.'

The mobile version of the Audioburst ensures a seamless and user-friendly experience. At the top, users are greeted with a large featured audio clip and a clear play/pause button for quick access. Below, the title and source details are displayed for easy identification.

The design emphasizes clarity, touch-friendly interaction, and an engaging listening experience tailored for mobile use, which is always on the go. Interactive "Next" section suggests related clips for continuous engagement.

Further down, additional contextually relevant audio options can be found, ensuring that users can effortlessly explore similar topics.

Campaign

This social media campaign was all about making people smile. We played with the things people love most, creating playful slides like “Love us like you love yourself” and “Love us like you love your pillow.” Each post brought a touch of relatability, turning a simple like into a moment of connection and fun. Because, let’s face it, who doesn’t love free refills or their favorite slice of pizza?

  • A white social media sharing page with a mirror illustration and the text 'Love us like you love yourself', featuring icons for Twitter, Facebook, LinkedIn, and Google+.
  • Minimalist graphic of a beer mug with foam, social media icons (Twitter, Facebook, LinkedIn, Google+), and the text "Love us like you love the Weekends."
  • Simplistic illustration of a drink with a straw, accompanied by text encouraging social media love and icons for Twitter, Facebook, LinkedIn, and Google Plus.
  • Social media sharing page with a pastel rainbow graphic above the text "Love us like you love Rainbows" and icons for Twitter, Facebook, LinkedIn, and Google+.
  • Simple illustration of a slice of pizza with Gaia and social media icons below, including Twitter, Facebook, LinkedIn, and Google Plus, with text 'Love us like you love Pizza'.
  • A Website with a Pillow icon and social media links including Twitter, Facebook, LinkedIn, and Google Plus
  • A social media message with an American flag icon, the text "Love us like you love the 4th of July," and icons for Twitter, Facebook, LinkedIn, and Google+.
  • Social media and music icon with the text 'Love us like you love Dancing' and icons for Twitter, Facebook, LinkedIn, and Google Plus.
  • A website landing page with a cake icon, the phrase 'Love us like you love Cake,' and social media icons for Twitter, Facebook, LinkedIn, and Google+.
  • A minimalist website footer featuring a yellow submarine illustration, social media icons for Twitter, Facebook, LinkedIn, and Google+, and the text "Love us like you love the Beatles".